Featured By Some of the World’s Most Respected Institutions
SIGNATURE KEYNOTES
1. Moore’s Razor: Identity is the Strategy
For Marketing & Business Leaders
Stop competing on features. Michael breaks down how the world’s fastest-growing brands win by closing the "Identity Gap." Attendees leave with a framework to turn customers into believers and products into movements.
2. The Audacity of Identity: Lessons from Robert Smalls
For Leadership, DEI, & All-Hands Meetings
Using the harrowing and heroic story of Robert Smalls, Michael reveals timeless leadership principles on courage, seizing opportunity, and the ultimate power of defining who you are—regardless of what the world tells you.
3. The Identity Economy
For Future-Facing & Innovation Conferences
We have moved beyond the Experience Economy. We are now in the Identity Economy, where value flows to brands that help consumers become their aspirational selves. Michael maps the future of consumer connection.
In Print - Insights on Strategy, Heritage, and Identity.
The Strategy
The foundational guide to consumer connection. Michael explores how brands must bridge the emotional and logical gaps to win customer loyalty in a crowded marketplace. [Revised Edition Coming Soon]
The Heritage
The heroic true story of Robert Smalls. A testament to the power of auditing one’s circumstances and seizing a new identity against impossible odds. A story of leadership, courage, and the ultimate pivot.
Bring Michael To Your Stage
Format: Keynote • Fireside Chat • Executive Workshop
