Markets, brands, growth.
Consumer brands, entrepreneurship, growth, positioning, leadership, and operating responsibility.
About Michael
Experience across business, institutions, and ideas.
The common thread is a career spent trying to understand what moves people, what gives organizations meaning, and how leaders turn insight into action.
Operator first
A strategist because of it.
Michael Boulware Moore has led brands, built institutions, run organizations, served on boards, written books, advised leaders, and spoken to audiences about the intersection of identity, culture, strategy, and human behavior.
Coca-Cola + Kraft
Consumer brand and marketing leadership at global scale.
No Fear
VP Marketing during the growth of a culturally embedded Southern California brand.
Infopop
President/CMO of a pioneer in social-media software and online communities.
Glory Foods
CEO and board leadership, connecting strategy, growth, consumers, and ownership transition.
International African American Museum
Founding President & CEO. Led its $125 million capital fundraising effort and helped guide the museum's architectural, curatorial, and programmatic development. The museum was later named one of TIME's World's Greatest Places 2024.
What the name means
Contruence is the destination.
At the center of Contruence is the Identity Gap: the distance between who people are today and who they aspire to become. Brands that help close it earn loyalty and lasting value.
Con·tru·ence /n
- From Congruence (alignment) and Truth (fidelity to identity).
- The state in which an organization's external actions truly reflect its internal reality.
- The antidote to the Identity Gap.
Psychologists call it congruence when a person's actions align with their sense of self. Contruence is what happens when an entire organization gets there.
Why the syllable dots?
The name was intentionally constructed around three conceptual joints: CON, together; TRU, truth; ENCE, a state of being. In that brand logic, Contruence reads as the state of truth coming together.
The work is ultimately about bringing organizations into contruence: aligning what they are, what they promise, and how they behave.
Public leadership
A leadership crucible.
In 2024, Michael ran for the U.S. House in South Carolina's 1st District, carrying forward a remarkable family legacy across the same Lowcountry region his great-great-grandfather Robert Smalls represented in Congress nearly 150 years earlier. He received nearly 163,000 votes.
Michael describes the campaign as a leadership crucible: building coalitions across political, racial, and economic lines, communicating with clarity under pressure, and leading a high-visibility organization through constant change.
Three arenas
Experience across business, institutions, and ideas.
Mission, community, meaning.
Museums, mission-driven organizations, boards, philanthropy, community, and public meaning.
Frameworks designed to be used.
Identity, consumer behavior, culture, strategy, writing, speaking, and intellectual property built to sharpen decisions.
Work together
What are you trying to achieve?
Choose the path that fits, or start with a short conversation if the challenge does not fit neatly into a box.