Contruence
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    • Museum & Culture
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    • Home
    • Services
      • Brand Preference Audit
      • Brand Identity Sprint
      • Identity Infrastructure
    • Insights
    • About
    • Other Work
      • Museum & Culture
      • Speaking & Keynotes
Contruence
  • Home
  • Services
    • Brand Preference Audit
    • Brand Identity Sprint
    • Identity Infrastructure
  • Insights
  • About
  • Other Work
    • Museum & Culture
    • Speaking & Keynotes

Museums & Culture

In a crowded cultural landscape, capital and relevance flow to the institutions that master their identity. 

The Challenge: Relevance or Obscurity

 Most cultural institutions believe their value lies in their collections, their exhibits, or their history. They assume that if the mission is noble, the support will follow.


The data proves otherwise.


We are in the Identity Economy. Donors, visitors, and corporate partners do not just support causes. They invest in institutions that reinforce their own aspirational identities. If your institution feels static, disconnected, or confused, you lose the battle for attention.

The Solution: Moore’s Razor

Identity is the strategy.  Everything else, fundraising, programming, membership growth, is execution. 

Contruence applies the same rigorous identity frameworks used by Fortune 500 brands to the cultural sector. We align your board, your leadership, and your experience around a single, powerful narrative that drives revenue and relevance.

Built on Proven Leadership

We do not offer theoretical advice. Our methodology is built on the leadership of Michael Boulware Moore, the Founding President and CEO of the International African American Museum (IAAM).


Michael led the creation of this $125 million institution, recently named one of Time Magazine’s "World's Greatest Places."


He did not just build a building. He crafted a strategic identity that:

  • Raised over $100 million in capital funding.
  • Aligned complex stakeholders across city, state, and corporate levels.
  • Built a globally recognized brand before the doors even opened.


We bring this same CEO-level rigor to your institution. We know how to turn a mission into a movement because we have done it.

Ready to secure your institution’s future?


Let’s discuss how identity strategy can drive your next phase of growth. 

schedule a call

When Meaning, Truth, and Aspiration Align, Institutions Create the Clarity and Momentum That Drive Relevance and Revenue. 

COMPREHENSIVE SUPPORT FOR CULTURAL INSTITUTIONS

PILLAR 1: IDENTITY, NARRATIVE & RELEVANCE

PILLAR 2: GOVERNANCE, OPERATIONS & SUSTAINABILITY

PILLAR 2: GOVERNANCE, OPERATIONS & SUSTAINABILITY

 Focus: Driving external connection, fundraising momentum, and visitor engagement. 

 

  • Institutional Identity Alignment - For museums facing a "fractured narrative" where the board, staff, and community see different things. We realign your leadership around a clear North Star that simplifies decision-making and accelerates fundraising.


  • Capital Campaign Narrative Strategy - Money follows clarity. We help you craft the identity-driven narrative that moves major donors from "interested" to "invested." We bridge the gap between your institution's needs and the donor’s aspirational identity.


  • The Relevance Audit - A diagnostic review of your visitor experience and public positioning. We identify where you are losing relevance with modern audiences and provide actionable frameworks to close the gap.

PILLAR 2: GOVERNANCE, OPERATIONS & SUSTAINABILITY

PILLAR 2: GOVERNANCE, OPERATIONS & SUSTAINABILITY

PILLAR 2: GOVERNANCE, OPERATIONS & SUSTAINABILITY

 Focus: Building the internal scaffolding, business discipline, and leadership structures to sustain the mission long-term. 

 

  • Strategic Business Planning - Mission alone doesn't pay the bills. We help you develop realistic, multi-year business models that diversify revenue streams beyond annual giving and align your programming ambitions with financial reality.


  • High-Performance Governance - Drawing on extensive CEO and Board Chair experience, we help you restructure governance for clarity, accountability, and active engagement. We turn boards from passive observers into strategic assets.


  • Operational Infrastructure & Talent Strategy - Great institutions require great teams. We help you define the organizational structure, cultural values, and talent strategies needed to execute your mission at a world-class level.

schedule a call

© 2026 Contruence. All Rights Reserved. 

michael@contruence.com

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