
In a crowded cultural landscape, capital and relevance flow to the institutions that master their identity.

Most cultural institutions believe their value lies in their collections, their exhibits, or their history. They assume that if the mission is noble, the support will follow.
The data proves otherwise.
We are in the Identity Economy. Donors, visitors, and corporate partners do not just support causes. They invest in institutions that reinforce their own aspirational identities. If your institution feels static, disconnected, or confused, you lose the battle for attention.

Identity is the strategy. Everything else, fundraising, programming, membership growth, is execution.
Contruence applies the same rigorous identity frameworks used by Fortune 500 brands to the cultural sector. We align your board, your leadership, and your experience around a single, powerful narrative that drives revenue and relevance.
Institutional Alignment
Modern museums and cultural institutions don’t win on collections, programming, or mission alone. They win when the institution’s meaning, its internal truth, and its community’s aspirational identity align.
When these three forces converge, relevance grows, participation strengthens, and capital flows.

We do not offer theoretical advice. Our methodology is built on the leadership of Michael Boulware Moore, the Founding President and CEO of the International African American Museum (IAAM).
Michael led the creation of this $125 million institution, recently named one of Time Magazine’s "World's Greatest Places."
He did not just build a building. He crafted a strategic identity that:
We bring this same CEO-level rigor to your institution. We know how to turn a mission into a movement because we have done it.
Ready to secure your institution’s future?
Let’s discuss how identity strategy can drive your next phase of growth.
For museums facing a "fractured narrative" where the board, staff, and community see different things. We realign your leadership around a clear North Star that simplifies decision-making and accelerates fundraising.
Money follows clarity. We help you craft the identity-driven narrative that moves major donors from "interested" to "invested." We bridge the gap between your institution's needs and the donor’s aspirational identity.
A diagnostic review of your visitor experience and public positioning. We identify where you are losing relevance with modern audiences and provide actionable frameworks to close the gap.
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michael@contruence.com
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