
In a crowded cultural landscape, capital and relevance flow to the institutions that master their identity.

Most cultural institutions believe their value lies in their collections, their exhibits, or their history. They assume that if the mission is noble, the support will follow.
The data proves otherwise.
We are in the Identity Economy. Donors, visitors, and corporate partners do not just support causes. They invest in institutions that reinforce their own aspirational identities. If your institution feels static, disconnected, or confused, you lose the battle for attention.

Identity is the strategy. Everything else, fundraising, programming, membership growth, is execution.
Contruence applies the same rigorous identity frameworks used by Fortune 500 brands to the cultural sector. We align your board, your leadership, and your experience around a single, powerful narrative that drives revenue and relevance.
We do not offer theoretical advice. Our methodology is built on the leadership of Michael Boulware Moore, the Founding President and CEO of the International African American Museum (IAAM).
Michael led the creation of this $125 million institution, recently named one of Time Magazine’s "World's Greatest Places."
He did not just build a building. He crafted a strategic identity that:
We bring this same CEO-level rigor to your institution. We know how to turn a mission into a movement because we have done it.
Ready to secure your institution’s future?
Let’s discuss how identity strategy can drive your next phase of growth.
When Meaning, Truth, and Aspiration Align, Institutions Create the Clarity and Momentum That Drive Relevance and Revenue.
Focus: Driving external connection, fundraising momentum, and visitor engagement.
Focus: Building the internal scaffolding, business discipline, and leadership structures to sustain the mission long-term.
© 2026 Contruence. All Rights Reserved.
michael@contruence.com
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