the problem
When your brand’s signals are off, every marketing dollar works harder and converts less. Competitors who feel ‘more like me’ win, even if your product is better.
Most brands know their consumers’ demographics and personas. But fewer understand the aspirational self-image that truly drives preference and loyalty.
Identity misalignment quietly erodes loyalty, depresses conversion rates, and hands preference to competitors who feel ‘more like me’ - even if your product is better.
What the Brand Preference Diagnostic Delivers
In 3 weeks, you’ll know exactly where your brand’s identity is costing you growth - and have a plan to fix it.
WHAT YOU GET
- The Gap Map: A visual diagnostic of where your brand’s identity aligns and where it breaks.
- Strategic Roadmap: A prioritized sequence of high-value moves to close the gap.
- The Messaging Pivot: Tested narrative angles and headlines that prove the new direction.
“Michael impressed me with his unique ability to bring people and ideas together in a way that sparked insightful discussion and best practices on a variety of relevant brand topics… His leadership, strategic thinking, and ability to drive for results would benefit any brand or organization.”
“Michael is a strong, strategic thinker with the ability to view our business with a fresh perspective… He delivers solid, fact-based recommendations and is equally adept at small projects as well as larger, more strategic initiatives.”
“Michael connects vision, strategy, and implementation in a way that is credible, thoughtful, and grounded. He challenges the status quo, brings fresh thinking, and implements change that improves business performance.”