the challenge
Most organizations know what they sell, but fewer have built the identity infrastructure that makes growth sustainable.
When your brand, culture, and leadership are out of sync with your consumers’ aspirational identity, you end up spending more to achieve less.
The Infrastructure Program is designed to fix that - creating a durable foundation for long-term growth.
The Process
Contruence Consulting: Your Partner in Business Growth
- Phase 1 – Discover & Diagnose (4–6 weeks)
Stakeholder sessions, consumer insight, brand and cultural scan
- Phase 2 – Design & Align (6–8 weeks)
Executive workshops, positioning frameworks, leadership alignment
- Phase 3 – Build & Activate (6–8 weeks)
Identity-led brand architecture, activation roadmap, pilot planning
- Phase 4 – Embed & Sustain (4 weeks)
Leadership training, scorecard delivery, long-term growth plan
Why It Works
Many consulting engagements drag on for months with unclear deliverables. The Identity Infrastructure Program is different:
- Bounded, 4–6 month engagement with defined phases and outcomes
- Identity at the center - the most powerful lever for consumer connection and growth
- Leadership + culture included - not just marketing
- Activation built in - roadmaps and pilots, not just decks
