The Identity Infrastructure engagement: Full Alignment for Lasting Growth

Most organizations know what they sell, but fewer have built the identity infrastructure that makes growth sustainable.

When your brand, culture, and leadership are out of sync with your consumers’ aspirational identity, you end up spending more to achieve less.

The Infrastructure Program is designed to fix that -  creating a durable foundation for long-term growth.

 At the end of 4–6 months, you’ll have:

• A Consumer Identity Strategy — clarity on the aspirational self-image that drives your market
   
• A full Brand Architecture — positioning, promise, proof points, and tone system
   
• An Activation Roadmap — from marketing to CX to product
   
• Leadership Alignment Sessions — ensuring the entire executive team operates from one identity-led playbook
   
• Pilot Test Plans — low-risk experiments to prove and scale new initiatives
   
• A durable Scorecard & KPI system to measure identity alignment’s impact

• Phase 1 – Discover & Diagnose (4–6 weeks)
  Stakeholder sessions, consumer insight, brand and cultural scan
   
• Phase 2 – Design & Align (6–8 weeks)
  Executive workshops, positioning frameworks, leadership alignment
   
• Phase 3 – Build & Activate (6–8 weeks)
  Identity-led brand architecture, activation roadmap, pilot planning
   
• Phase 4 – Embed & Sustain (4 weeks)
  Leadership training, scorecard delivery, long-term growth plan

• Fortune 1000 companies with fragmented brand or cultural alignment
   
• Growth brands preparing for national/global expansion
   
• Organizations in transition (M&A, category entry, leadership change)
   
• Executives who need to unify teams and brand direction around a single identity-led strategy

 $180,000–$240,000

Fee depends on scope, scale, and optional add-ons (e.g., consumer research depth, on-site facilitation). 

Many consulting engagements drag on for months with unclear deliverables. The Identity Infrastructure Program is different:

• Bounded, 4–6 month engagement with defined phases and outcomes
   
• Identity at the center — the most powerful lever for consumer connection and growth
   
• Leadership + culture included — not just marketing
   
• Activation built in — roadmaps and pilots, not just decks