The 3-Week Identity Gap Audit That Uncovers Hidden Growth
Pinpoint where identity misalignment is costing you loyalty, preference, and revenue - and get a 90-day plan to fix it.
the problem
When your brand’s signals are off, every marketing dollar works harder and converts less. Competitors who feel ‘more like me’ win, even if your product is better.
Most brands know their consumers’ demographics and personas. But fewer understand the aspirational self-image that truly drives preference and loyalty.
Identity misalignment quietly erodes loyalty, depresses conversion rates, and hands preference to competitors who feel ‘more like me’ - even if your product is better.
What the Identity Gap Audit Delivers
In 3 weeks, you’ll know exactly where your brand’s identity is costing you growth - and have a plan to fix it.
- Gap Map — visual snapshot of where your brand’s identity is aligned and where it leaks.
- Five Opportunity Areas — highest-value moves to close the gap.
- 90-Day Action Plan — clear, sequenced steps your team can execute immediately.
- Messaging Kit — headlines, proof points, and tone guidelines for immediate use.
- Scorecard & KPIs — track progress over the next quarter.
“Michael impressed me with his unique ability to bring people and ideas together in a way that sparked insightful discussion and best practices on a variety of relevant brand topics… His leadership, strategic thinking, and ability to drive for results would benefit any brand or organization.”
“Michael is a strong, strategic thinker with the ability to view our business with a fresh perspective… He delivers solid, fact-based recommendations and is equally adept at small projects as well as larger, more strategic initiatives.”
“Michael connects vision, strategy, and implementation in a way that is credible, thoughtful, and grounded. He challenges the status quo, brings fresh thinking, and implements change that improves business performance.”