Private mastermind. Identity-first. Strategy-aligned.
The Identity Circle is a private mastermind for senior brand leaders who are tired of tactics - and ready to build clarity that drives growth, relevance, and cultural power.
Most brands get the basics right: positioning, messaging, funnels.
But when the brand isn’t aligned with your consumer's aspiration -
when it doesn’t reflect who they want to become -
you don’t get loyalty. You don’t get love. You just get... tolerated.
Identity builds trust.
Aspiration drives growth.
That’s what we work on - together, in a room of peers who’ve outgrown surface-level brand work.
Limited seats. Application-only.
Curious if this is your room?
Let’s talk.
Led by a Brand Operator Who’s Sat in Every Seat
The Identity Circle is led by Michael Boulware Moore -a former CEO and brand builder with deep experience inside some of the world’s most selective executive communities.
He’s held brand leadership roles at Coca-Cola, General Foods, No Fear, & Infopop.
He served as CEO/Chair at Glory Foods and founding CEO of the International African American Museum.
He was part of the early business leadership at TEC (now Vistage) - the original high-trust executive mastermind model.
In the early 2000s, he helped shape and lead experiences for Brand 50 and World 50, elite communities of CMOs and senior executives from the most valuable brands on the planet. Whether facilitating peer connections or driving business growth behind the scenes, Michael was at the heart of rooms where strategy, identity, and influence converged.
And while he's worked with billion-dollar founders and iconic creatives, he also built Atlanta Masterminds - a give-back initiative helping local entrepreneurs lead with more clarity, more purpose, and more power.
Now, he’s distilled that lived experience into a curated space for leaders ready to build the kind of brands - and alignment - most only talk about.
Not just from leading brands.
But from leading the leaders behind them.
Because the biggest risk isn’t slow growth - it’s building a brand with no soul.
What strategic leaders say after working with Michael:
Strategic Integration
Brand Alignment & Team Clarity
Brand Alignment & Team Clarity
“Michael connects vision, strategy, and execution in a way that’s grounded, credible, and breakthrough.”
— Global CEO & Board Chair
Brand Alignment & Team Clarity
Brand Alignment & Team Clarity
Brand Alignment & Team Clarity
“His insights helped us reset with more clarity and energy. We left with sharper positioning and a stronger team.”
— President, National Food Brand
The Identity Circle, Defined
Brand Alignment & Team Clarity
The Identity Circle, Defined
“Michael doesn’t just lead brands. He builds rooms where leaders grow together. It’s clarity, community, and candor – without ego.”
— Global Marketing Leader