Build a brand people choose.
Michael Boulware Moore helps consumer-facing companies understand what drives choice, sharpen their positioning, and find a clearer path to growth. His counsel draws on experience at Coca-Cola and Kraft, and as CEO of Glory Foods.
The moments when outside perspective earns its keep.
You do not need another deck. You need sharper diagnosis, alignment around the real issue, and a practical route forward.
Identity is not a messaging layer. It is a strategic lens.
Contruence looks beneath stated preferences and surface behavior to understand the deeper dimensions of consumer identity, aspiration, belonging, and meaning that influence choice.
Consumer insight & identity
Understand the deeper dimensions of consumer identity and the aspirations that shape choice, loyalty, and growth.
Executive advisory
Ongoing counsel for leaders navigating complex moments where judgment and perspective matter.
Brand strategy & positioning
Clarify what your brand means, why consumers should choose it, and how that direction shapes decisions and execution.
Purpose-built teams
Michael leads the work. Larger needs can draw on experienced specialists matched to the assignment rather than a standing consulting pyramid.
Advice shaped by having to make it real.
Strategy looks different when you have carried responsibility for revenue, teams, partners, boards, fundraising, public expectations, and execution.
Major consumer brands and the disciplines of scale, consumer insight, and market execution.
VP Marketing at a culturally embedded growth brand with a fiercely defined consumer identity.
President/CMO of an early pioneer in social-media software and online communities.
CEO and board leadership across strategy, growth, and ownership transition.
Founding President & CEO, institution-building, fundraising, stakeholder alignment, and public meaning.
Recent strategic work in the cultural and heritage-tourism ecosystem.
Strategy for museums, culture, and nonprofits.
Explore Michael’s work with mission-driven leaders on institutional direction, community engagement, leadership alignment, and recurring support.
What is the decision underneath the decision?
Bring the challenge. Twenty minutes is usually enough to determine whether Contruence is the right fit and what a sensible next step looks like.